The South Seas Broadcasting Marketing Department specializes in helping local businesses grow through cost ­effective targeted advertising. With the right audience, and enough frequency, your advertising dollars can provide a tangible return on investment. Our goal is to make your job easier by reaching enough of the right customers to positively impact your business. The secret formula for advertising success comes down to this: What you say times how many times you say it!

Below you’ll find many of our most frequently asked questions. Scroll and search the list or if you cannot find what you are looking for, e-mail us at

Should I advertise?
Is radio right for me?
How do I get started?
How much does advertising cost?
What are the most frequent mistakes advertisers make?
I want to build my business, what do you suggest?
What's the best way to advertise?
How long does it take for advertising to begin working?
What is TOMA?
Which station is best for me?
Who makes my commercial?
What should I say in my commercial?
How much is commercial production?
How can I guarantee success?
I'm a small business with a small budget – can I still advertise effectively?
Do you have sales or specials?
I'm a retailer, what's best for me?
I'm NOT a retailer, what's best for me?
I'm having an event, how should I advertise?
What about television and cable advertising?
What about newspaper advertising?
What about the Yellow Pages?
What about Internet banner advertising?
What about billboards?
What about other radio stations?
Should I hire an advertising agency?
Should I have a jingle?
What's a positioning statement?
What is image advertising?
What is branding?
How does a buying cycle affect my business?
Should I do a 'remote' (live broadcast)?
What is reach and frequency?
What's a 'Custom Marketing Analysis'?
What's a 'Custom Marketing Plan'?
What's a radio demographic?
What are your payment terms/credit policies?
Do I have to sign a contract?
I tried radio once and it didn't work, why would it work this time?
What is co-op advertising?
I don't have a large budget, what do you suggest?
What is drive time?
Should I advertise during nights and weekends?
What is a 'Unique Selling Position'?
Why are your advertising sales reps called 'Business Development Specialists'?
Should I advertise with your stations on-air or online?